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My Sonos Plays My Music Library From A Networked Hard Disk, As Well As Spotify, Pandora, And Local And Global Radio Stations.
I'm a gigantic fan of Sonos, thanks in part to the loaner Play:5 in my kitchen. I use it more than the stunning Marantz receiver and classic Tannoy speakers in my living room, not simply because it's in a central location, but as it provides accessibility to much more music. My Sonos plays my music library from a networked hard disk, as well as Spotify, Pandora, and local and global radio stations. It's truly a fantastic audio gizmo.
With the introduction of the lower-end Play:3, it would appear that Sonos is continuously moving down the market. Maybe, I assumed, the company is going to lower its costs more, so I could afford put a Sonos box of some kind in my living room. Perhaps, even, when it is time to upgrade my receiver, I may be in a position to get one with Sonos built in. I called Sonos founder Tom Cullen to ask when that'd be.
The answer wasn't what I wanted, nevertheless it led straight to an interesting look at Sonos ' and home audio generally. In short , according to Cullen, "We don't believe receivers are long for this world."
Cullen claims that audio receivers sounded right "before the digital world," when you required a box for massive amps and for swapping between a large amount of sources. As more entertainment comes over the Net, Cullen asserts, "We think the notion of moving between physical sources will be seen as quaint. Instead of putting Sonos into receivers, we're going to make receivers unnecessary."
He adds, "We play in a market full of firms that haven't made significant changes to how they do sound in 20 years."
This Sonos vision actually sounds correct, as a vision. Now, home audio (and video) users do have to deal with multiple hardware sources : DVD players, games consoles, television or cable or satellite signals, and so on . Granted, more of the content is going to the Net, to both remote cloud services like Spotify, Pandora, and Netflix, and to local network storage. But you can not yet run a full entertainment system without having some way of jumping between physical signals as well as your IP streams.
Cullen maintains that you continue to do not need a receiver. The modern television, he asserts, can accomplish the job of source switching. And Sonos system can can take input from a TV's output, for when that is mandatory.
OK, I announced, so perhaps Sonos will get built into TVs? Because I also have to upgrade my Television. Again, Cullen related the company is sticking to speakers (and one expensive speakerless, ampless product for folk who aren't ready to junk their receivers), and that it will not do a software version for computer owners or TELEVISION vendors. The issue is sound quality control. Sonos systems are built to be multi-zone, to play the same audio on different speakers round the house. Doing that so it sounds good requires exact timing of the audio output so the sound waves don't meddle with each other and muddle the sound. On non-Sonos hardware, the software can't do that reliably, and Sonos does not want to risk lowering quality by making Sonos work, but only technically, on other platforms.
Perhaps Sonos will make a soundbar product for TVs? Cullen said that may be a chance. (Though I don't believe that's what Cullen meant when he said of the company, "The goal was always to be more horizontal.") I believe a soundbar product could be a real breakout for Sonos.
The company was started in 2002 with the idea that "traditional A / V brands were vulnerable to the digital transition." Cullen says the founders studied Bose, which also started by making high-end products back in 1964. "We saw an opening, we believed there was room for a new Bose." Initially, Sonos sold $1,200 systems over the phone. If it is a sign of how you can move a brand from the high-end to the mid market, Cullen notes that Bose is now making iPhone and iPod docks at costs like Sonos ' offerings. But he is saying the dock market is not long for this world. Music is moving off dedicated Mp3 players (iPods) and onto phones. "People will not leave their iPhones in a dock."
I admire Sonos for sticking to its vision over what was has turned into a long lifetime for a consumer tech start-up. The Firm has never succumbed to flipping its top-end brand into speedy share of the market. Instead it's purposely and rather slowly moving into larger markets, juggling its selling message and brand position while scrupulously riding the wave of the expansion of networked audio, neither falling behind nor rushing too way ahead of the curve. Sonos does have good technology , but for what this company is doing, timing is crucial, writes tagza.com.
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